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How to Combat Cart Abandonment Through Digital Catalogs
Brands have discovered new ways to condense the path between purchase and checkout, yet many still experience high levels of cart abandonment. It is an increasing issue amongst retailers and as...
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How to Enable Online Consumers to Immerse Themselves in Your Brand
The most memorable and engaging online shopping experiences deliver more than just a simple listing of products. They provide a complete a complete, cross-platform system of content and context to...
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Drive New Revenue Opportunities with Existing Online Content
Wouldn’t it be nice to be able to add a new source of revenue to your existing revenue stream, utilizing content you already have? Some brands are already doing this – and quite well might I add....
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Create an Engaging Digital Lookbook in 4 Simple Steps
The demand from consumers for digital content is growing rapidly month-by-month. Seamless experiences from device-to-device, in-store and online are becoming something of a norm and brands are expected...
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LOVE-ly Digital Catalogs for Valentine’s Day
It’s that time of year again – the time when men scurry at the last minute to find that perfect Valentine’s day gift. No need to worry, we have you covered. Well, our clients have you covered with...
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Want Better Social Commerce? Maximize Every Touchpoint
Increasingly, consumers are using multiple types of connected devices throughout the course of their day – sometimes even simultaneously. Nielsen research found that 43% of tablet owners and 46% of...
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3 Tips for Creating HTML5 Enabled Digital Magazines
Creating a digital magazine in an HTML5 format has made it much easier for brands to engage and inspire their users through multiple channels. Providing users with a much smoother experience when they...
View ArticleThe Overflowing Toolbox: Are You Adding Platforms Without Adding Value?
Research firm Gartner recently made a bold claim by stating that by 2017, CMO’s spending on IT infrastructure, including software, analytics and marketing platforms, will exceed the salary of the...
View ArticleWe Have Met The Enemy, And His Name Is… Complexity.
In today’s consumer-centric ecosystem, brands can be made or broken by their digital presence alone. One well-timed Tweet can elevate a brand’s perception, positioning them as authentic, relevant and...
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The Role of the Screen in Content Marketing
You’ve heard the old adage before—there are those who lead, and those who follow. And, as you know, consumers remember the leaders. Nowhere is this more evident than the exploding realm of content...
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